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Evaluation20

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Ideas34
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Market22
User Group35
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testing13
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research27

Extreme User Interview This method can bei applied during online meetings.

Creative input through atypical interviews with people who are very or very unfamiliar with the core problem.

image by Jaron Nix on Unsplash

In order to develop new solutions, extreme user interviews interview both persons with the relevant technical expertise in the field, as well as persons who are completely unfamiliar with the area. Within this method, people can also test new products or services.

Tools
Microphone, a type of recording device
Goals
  • Finding solutions and solution-relevant core problems.
How to / Steps
  • Interview expert.
  • Interview layman.
Additional information

It is a free interview without a guide. An interviewer conducts the survey and may need to be trained for it.

Anything to improve with the method description? Just send an e-mail with your suggestion. Thank you!

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Analysis
Conception
Evaluation
User
Ideas
Empathy
Innovation
User Group
question
research
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Pros
  • Very high success rate
  • Further perspectives are integrated into the creative process
Cons
  • Very time consuming, also in the preparation
  • Comparatively high costs for personal interviews
Combinable with
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Anything to improve with the method description? Just send an e-mail with your suggestion. Thank you!

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