When you want to gather, manage and publish content and display it independently on any user interface and/or target channel you need a system that supports “Content Design and Content UI Mapping”.
Content and user interfaces can be planned and assembled structured and modularly in a similar manner — comparable to bricks in a building block system. Content basically runs through three steps until it reaches its recipient: Gathering, management and output. A mapping has to occure at the intersections of these three steps.
A more detailed explanation can be found in the linked article.
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