UX Thinking (UXT for short) is a process model that supports product managers, product owners, UX professionals and software developers in planning and executing digital development projects in an interdisciplinary team, both agile and person-centered. It is not the strict adherence to a fixed schedule in the foreground, but an informed, autonomous approach that defines attractive products in the intersection of user needs and business goals that are technologically feasible.
UX Thinking is a holistic approach that puts the experience of future users at the heart of the design and development process. UX is not considered as a subtask that can be outsourced to a single profession or department, but as a central mindset that helps designers, developers, and product managers share a common understanding of the values and goals of an agile product development process.
UX Thinking accelerates approaches from the classic human-centered design to make them applicable to agile contexts. In doing so, UXT relies on numerous methods and techniques such as user story maps, quick personas, working backwards, exemplary fields of action and design studio in order to develop and maintain a common target image in the group throughout the development process.
UX Thinking relies on a strong integration of the five core areas of digital product development:
- Strategy
- Analysis
- Vision
- Ideation
- Implementation
This creates a basis for joint learning in an interdisciplinary team of experts.
In addition to the proposals for process and procedure, UXT also sets four general values that characterize product development:
- Shared Understanding: The constant pursuit of a common language and a common understanding as a basis for cooperation.
- Bricolage: The insight, derived from a well-founded understanding and knowledge of the methods in one's own toolkit, that every context is different and that no method can become an end in itself.
- Critical Thinking: The incessant critical questioning contexts and assumptions that are taken for granted.
- Design Responsibility:
The acceptance of one's own responsibility as a group of designers and implementers of a digital present and future.
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