The execution is controlled by a moderator. All possible occurrences of the previously determined parameters are written to the right. The result is a matrix in which every combination of expressions of all characteristics is a theoretically possible solution. Thereafter, one characteristic of each feature is selected from each row, resulting in a combination of occurrences. This can be done in two ways: systematically, thereby limiting the number of features and characteristics. Intuitively, one characteristic is selected from each line and the resulting line is then viewed holistically as an alternative solution. This selection process is performed several times. Ideas are then developed with the resulting combinations of expressions.
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